Skip to content
Play By Play

Play By Play

  • Home
  • About the Host
  • AW360
Posted on May 20, 2018July 9, 2018 by Play by Play

Advertising the Danish Way

Yelena Gaufman, Strategy Partner at Fold7 drew on beer brand Carlsberg’s Danish heritage in a repositioning effort that featured their very own Danish philosopher.

Subscribe: iTunes Podcasts  •  Google Play

http://cascadiaaudio.com/audio_playbyplay/007YelenaGaufman.mp3

Podcast: Play in new window | Download

Subscribe: Android | RSS

Post navigation

Previous PostPrevious Transformation as the New Reality
Next PostNext Keeping Your Third Eye Squidgy

About the Show

The best and the brightest in the advertising and marketing industry share their views from the Advertising Week stage. Each episode is a narrative journey combining talks with a studio discussion, hosted by Jack Hershman.

Subscribe

  • iTunes Podcast Store
  • Google Play
  • RSS

Recent Episodes

  • The Stylist Suffragette Issue December 17, 2018
  • Keeping Your Third Eye Squidgy May 22, 2018
  • Advertising the Danish Way May 20, 2018
  • Transformation as the New Reality May 18, 2018
  • Combatting Unconscious Bias in Design May 16, 2018

More AW360 Podcasts

Proudly powered by WordPress